# 005: Tech Writers, Let’s Fix Your LinkedIn Headline
Ever wonder why your LinkedIn profile isn’t getting the recruiter attention it deserves?
Your LinkedIn headline might be the missing piece.
Today, let’s dive into the #1 missed opportunity for tech writers looking to land their next big gig!
A 3-Step Formula to Stand Out
Here’s a formula you can try out:
[Title/Field] + [Industries/Skills] + [Value Statement]
It’s a straightforward way to ensure your visibility to recruiters or hiring managers searching for specific roles, skills, or industries.
Examples to Inspire Your LinkedIn Headline
Let’s break it down with a few examples:
Senior Technical Writer | Developer Relations | JSNode | JavaScript | docs-as-code | Cloud Computing | 10 years | Author of “Docs-as-Code” #1 New Release on Amazon
Technical Content Creator | SaaS | Cybersecurity | Content Strategy | SEO | 3 years
Give recruiters exactly what they’re searching for: role, skills, industry, and unique value.
Why This Formula Helps You
Recruiters don’t have time to sift through every profile in their search. Instead, they type specific titles, skills, and industries into LinkedIn’s search bar.
For example, if I’m looking for a Technical Writer with experience in cloud computing, I might search for:
“Tech Writer” + “Cloud Computing”
This 3-step formula makes sure your profile is packed with the keywords recruiters are actually searching for.
Avoid These Common Headline Mistakes
Now that you know the formula, here are two common mistakes to avoid:
1. “Available for New Opportunities”
Adding this to your headline won’t help because recruiters aren’t searching for phrases like “Available” or “Looking for new roles.”
They’re searching for specific titles, skills, and industries.
2. Vague buzzwords
Avoid vague phrases like “Professional communicator translating complex technical communication needs into super actionable operational plans.”
Be direct about your value and relevant skills.
Your Action Steps: Create Your Own Powerful LinkedIn Headline
Ready to stand out on LinkedIn? Follow these steps:
Use the 3-Step Formula: Start with [Title/Field], then add [Industries/Skills] and finish with a [Value Statement].
Avoid Common Mistakes: Remove phrases like “Looking for a new opportunity” or vague jargon that doesn’t specify your unique value.
Test Your Headline: Search LinkedIn for your own job title and skills. Does your profile come up if you search for those keywords?
Try out this formula and watch the DMs start rolling in! 😎
¡Hasta luego!
Quetzalli
